How to optimize your website speed

Speed is critical. Google uses it as a ranking factor, and users leave slow pages.

Why speed matters

• 53% leave a page that takes over 3 seconds to load
• 1 second delay = 7% fewer conversions
• Core Web Vitals directly affect your Google ranking

The most important optimizations

1. Optimize images

Images are often the biggest culprit.

• Use WebP or AVIF format
• Lazy load images below the fold
• Specify width and height in HTML
• Use srcset for responsive images

2. Minimize JavaScript

• Remove unused code
• Code-split large bundles
• Defer non-critical scripts
• Avoid render-blocking JS

3. Use CDN

A Content Delivery Network serves content from servers close to the user.

• Vercel Edge Network - Built-in
• Cloudflare - Free tier
• AWS CloudFront - Enterprise

4. Enable caching

Correct cache headers mean fewer requests.

Cache-Control: public, max-age=31536000, immutable

5. Optimize fonts

• Use font-display: swap
• Preload critical fonts
• Consider system fonts

Test your speed

• PageSpeed Insights - Google's official tool
• WebPageTest - Detailed analysis
• Lighthouse - Built-in to Chrome DevTools

Our approach

All our sites score 90+ on PageSpeed from day one. Performance isn't something we add afterwards.

We build all sites with performance in mind from day one. Next.js, image optimization, and CDN hosting are standard.